Thomas International

In 2014, Deborah's then consulting firm Echo E-Business, was engaged to design and deliver a tailor-made program to the Seagate EMEA Marketing team to help drive sales through their partner retail sites. Deborah designed and delivered a two-day program which covered areas such as:-

  • Influencing merchandising and positioning of products to maximise sales on partner retail sites
  • Maximising efficiency of product information and assets distribution to multiple partner retail sites
  • Effective banner advertising
  • A study of effectiveness against the competition
  • Effective online merchandising and content strategy

Social Media Marketing Analysis and Strategy

Deborah's team conducted a social media marketing analysis of Seagate's current activities and provided intelligence from carefully sourced analytics regarding their competitors activities and online engagement.

Deborah prepared and delivered a detailed social media marketing report recommending the choice of channels and activities to be included in Seagate's Social Media Marketing Strategy for driving sales through partner retail sites.

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