Deborah Collier

Key Skills

Business strategy
E-Business & E-Commerce Strategic Planning
Digital, Brand and Multi-Channel Marketing & Advertising Strategy
Presentation, Negotiation, Sales Skills
B2C, B2B and B2G/Partnership Marketing
Brand, Product Development & Licensing
International Commerce
Digital Distribution
CRM and Business Development
Team Leadership and Development
Hands-on Marketing & Digital Marketing
Content Strategy and Online Customer Engagement
Written Communications
Languages


Training Leading Brands (E-Business, Online Selling & Digital Marketing)

John Lewis
Three (Hutchison 3G UK)
South African Post Office
Seagate
Procter & Gamble
Ernst & Young
House of Fraser
Croatia Airlines
Historic Scotland
Schneider Electric Europe & China
Saudi Stock Exchange - Tadawul
Hartmann Group
Royal Canin (A Mars company)
Ministry of Education Oman
The Dune Group
SABIC
Saudi Post
Saudi Airlines Catering
Mansard Insurance Plc Nigeria
Thales-Raytheon
Saudi Investment Bank
Zain Telecom
Jeddah Chamber of Commerce
Delta Airlines
Brady Corporation
Information Technology Authority - Government of Oman

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Key Achievements

Some of Deborah's achievements include:-

  • Multi-channel acquisition of large international clients with limited budget through optimized spend
  • Strategic development of an online community of over 100,000 members, product and service development and positioning to attract major educational partners and investment
  • Successfully completed corporate restructure to boost financial investment
  • Developed E-Business and marketing strategic planning methodologies used by leading organisations around the globe
  • Brand creation and development of series of industry-recognized management certifications in E-Business, e-commerce and digital marketing
  • Listed in Worlds 'Top 100 Most Influential Chief Marketing Officers'
  • Development of relationships with C-Level leaders at well-known organisations as well as SMEs around the globe
  • Authored a number of educational books and management courses in marketing and E-Business, as Deborah M. Collier, purchased by large brand and government organizations, as well as SMEs, to educate their staff
  • Developed and nurtured a newsletter mailing list of over 200,000 subscribers through content-led marketing over a 7-year period, prior to handing role over to a manager in my team
  • Acquired over 13K Twitter followers with limited carefully targeted organic activity and high-quality content-led marketing
  • Generation of over £120K event bookings through limited organic social media marketing
  • Grew a consulting firm from zero to a £1M+ net value sustaining salaries for a team of skilled professionals

Download Deborah's C.V. (535KB PDF)    Independent Pyschometric Test/Personal Profile Analysis

Case Studies

The below showcase relevant non-confidential activity, sample work and case studies from throughout Deborah's business, digital and marketing career 2001-2017. The hands-on work is valuable experience that Deborah brings on board when forumulating strategy and leading teams.

Deborah has recently announced that she is offering Director/CXO level services

 

The Certificate in Online Business 2016 - 2017

The Certificate in Online Business Logo

Keywords: business planning, investment acquisition, strategic planning, branding, product development, pricing strategy, partnership, licensing, e commerce certification, e business certification, digital marketing certification, social media, advertising strategy, recruitment, intellectual property protection, digital transformation, recruitment, business development

Case Study >>

 

Work at Echo E-Business Companies 2007 - 2015

Echo E-Business Logo

Keywords: corporate restructure, investment acquisition, business planning, marketing strategy, team leadership, supplier selection, branding, client acquisition, digital marketing, bespoke training. consulting, event marketing, event e commerce bookings, online strategy, content strategy, client case studies, brochure development, public relations, artistic direction, project management, multi-media advertising, blue-chip clients, b2b, b2g

Case Studies >> 

South African Post Office 2013

South African Post Office

Keywords: e-business strategy, e business leadership course

Case Study >> 

Learn E-Business (Publishing) and Learnebusiness.com 2015

Learnebusiness.com Logo - Learn E-Business Publishing

Keywords: strategic planning, online community, e-learning, product development, branding, digital transformation, digital media productization, e business strategy, e commerce, digital marketing, business analysis, requirements development, banner ads, publishing, partnerships, certification, email marketing, content-led marketing

Case Studies >>     

PriceWaterhouseCoopers - 2002 - 2003

PriceWaterhouseCoopers

Keywords: marketing strategy, online strategy, content strategy, risk management, consulting, accessibility

Download Case Study (PDF 360KB) >> 

Three (Hutchison 3G) - 2013-2014

Three

Keywords: online commercial performance, e commerce management training

Case Study >> 

Seagate - 2014

Seagate

Keywords: social media strategy, e commerce sales optimization, online seling course

Case Study >>

Deborah Grant Herbal Medicine and Medicine4Animals 2009

Deborah Grant Herbal Medicine

Keywords: branding, e commerce, content strategy, customer experience, wireframing, seo strategy, supplier selection, supplier management, consultancy, case study writing, audience education

Medicine4Animals - A Deborah Grant Herbal Medicine Brand

Keywords: branding, dot com seo branding, content strategy

Download Case Study (PDF 2.97MB)

John Lewis (Leading UK Department Store Chain) 2009

John Lewis

Keywords: web merchandising, multi-channel merchandising course,, sales optimisation

Case Study >>

Record Label, Artist and Music Portal 2005 - 2007

Madam Music Logo

Keywords: marketing strategy, branding, celebrity interviews, album reviews, content-led marketing, mobile e-commerce, product development, product marketing, artist marketing, public relations, advertising, event marketing, supplier selection, partnerships

Case Studies >>  

Keywords: music A&R, branding, product development, digiital distribution, partnership marketing, marketing strategy, product launch marketing, event marketing, web development, digital marketing, sponsorship, supplier selection and management, press, pr, tv, radio

Case Study >>  

The First Ever E-Commerce Enabled Fine Art Shop - 2001

Keywords: e-commerce development, web development, web merchandiser trainer, e commerce systems, payment processing providers, web design, e commerce pioneer

Historical Interest Case Study >>